Digital red packets ( e-hongbao ) are often framed as an easy Lunar New Year sustainability win: fewer paper envelopes printed, transported, and discarded. (have you ever think about this topic can related to ESG/ Sustainability?) That benefit is real—especially in high-volume corporate gifting where envelope design, specialty paper, and packaging add up fast. But if ESG conversations stop there, we miss the bigger picture. Dematerialisation shifts impact rather than eliminat