Why this matters right now Circular economy used to sound like a long-term ambition: recycle more, waste less, do good. (Try to find the tradition 3R and their definitions...) Today, it’s becoming a near-term business requirement. Between tightening rules on packaging, sharper scrutiny of environmental claims, and rising costs of materials and waste management, many companies are realizing that circularity is one of the few ESG approaches that can cut risk and create measurab