A Noisy ESG Moment and backlash In many markets, “ESG” has become a contested label and even ESG backlash.... Some companies are reducing public ESG messaging (green hushing); some investors are adjusting how they talk about responsible investment; and regulators are scrutinising sustainability claims more aggressively. This has created a perception that ESG is “slowing down.” In practice, the opposite is happening: expectations are becoming more disciplined, more evidence-

What is ESG Alpha? Alpha should sound familiar to all the finance professionals, especially in investment and portfolio management field. Then how about "ESG Alpha"?? ESG Alpha is a financial concept that refers to the excess returns (or "alpha") generated by an investment strategy that specifically integrates Environmental, Social, and Governance (ESG) factors. In traditional finance, "Alpha" measures an investment's performance relative to a benchmark index (like the S&P