Green hushing is when companies intentionally hide, downplay, or avoid publicly communicating their sustainability goals, climate targets, or ESG progress, even when they are taking real action. In other words, it’s the opposite of greenwashing. Why does green hushing happen? Common reasons include: • Fear of scrutiny or backlash Companies worry that if they announce climate targets, stakeholders will criticize them for not being ambitious enough or for missing interim mi

The triple bottom line (TBL) means measuring success in three areas instead of just profit: People – social impact, fair labor, community well‑being Planet – environmental impact, sustainability Profit – financial performance Brief History Coined by John Elkington in 1994  as a challenge to traditional profit‑only accounting. Popularized in the late 1990s and early 2000s as companies adopted Corporate Social Responsibility (CSR). By the 2010s, investor pressure and regul

ESG transition risk is one of the most important (and sometimes misunderstood) parts of climate and sustainability risk management. Here’s a clear summary: 🌱 What is ESG Transition Risk? Transition risk refers to the financial and operational risks a company faces as the economy moves from a high‑carbon to a low‑carbon or even net‑zero future. While “physical risks” come from the direct impacts of climate change (acute or chronic: storms, floods, heat, etc.), transit